FIFA Adopts Crypto.com as a Sponsor in the World Cup 2022

The world has waited for four years for the greatest spectacle in sports, the FIFA world cup in Qatar 2022. It’s the first time the World Cup has been held in a middle-eastern country. It has brought many sponsorships. One that has caught the eye of many people is the Crypto.com sponsorship.

Crypto.com is a legitimate and credible crypto exchange company founded in June 2016 by Kris Marszalek (the current CEO of the company). Crypto.com is one of the first crypto firms to enable crypto payments and crypto exchanges and was crucial to the widespread adoption of digital coins.

Photo: https://historyofsoccer.info/

Crypto.com and the FIFA World Cup

Over the years, crypto.com has emerged as a powerhouse in the crypto world and now supports trading, investing, staking, wallets, NFTs, and much more on their cryptocurrency exchange. What sets them apart is they offer more than 250 cryptocurrencies, low fees, and discounts for those who hold their coin (CRO).

It has led crypto.com to add the world cup 2022, where you will find all the best strikers, midfielders, defenders and even some of the tallest soccer player in action, to its impressive sponsorship deals in the sporting world. Crypto and the sporting world have been growing closer together over the last few years as crypto exchanges see significant sporting events to get exposure to their brands, and no sporting event is larger than the FIFA World Cup in Qatar.

They expect record audience numbers in the stadiums with an impressive international following as an added incentive. Crypto.com is widely known as one of the leading crypto trading exchanges globally and has a customer base of well over 10 million.

What’s in it for the Fans?

Crypto.com stated that they award exclusive merchandise to new and existing members of the crypto.com platform; Crypto.com also plans to give their users access to FIFA World Cup 2022 matches. Fifa said that in the 2018 FIFA WC, it had 3.57 billion people watching the matches, with a whopping 1.12 billion tuning in for the final match. The co-founder of crypto.com, Kris Marszalek, had the following to say:

“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally.”

He further added:

“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”

Is Sport Adopting Crypto Globally?

Crypto.com has always been interested in staking its claim in sports to build brand awareness. They have spent $700 million just to get the naming rights home to the NBA’s LA Lakers. Crypto.com also paid a 30-sec ad for the Super Bowl LVI. The sponsorship deal with the World Cup won’t be the first soccer deal for them.

Crypto.com has its hands in a few jars at the moment. Moreover, they won’t be the only crypto platform sponsor at the prestigious event. Binance will also attend, but the title of the exclusive crypto trading platform will reside with crypto.com.

Conclusion

The World Cup in Qatar is evident of the growing influence cryptocurrency has on sports and soccer. Sport is developing a solid relationship with crypto companies and the crypto ecosystem. They also have their hooks in the betting markets if you want to place a wager on Qatar FIFA 2022 with any cryptocurrency you prefer.

The merging of the sporting world and the cryptocurrency world can only mean good things. Investors of cryptocurrencies and soccer fans worldwide can enjoy the best of both worlds.

Sources:
Fxempire.com/news/article/crypto-com-sponsors-fifa-world-cup-qatar-2022
 Investopedia.com/crypto-com-review-5209370